Heat Level in Peppers
Chile pepper heat is measured in Scoville Units. Developed by Wilbur Scoville in 1912. The number of Scoville Units indicates the amount of capsaicin present. Scoville Units measure the chile pepper heat in units of 100, with the Bell Pepper at 0 Scoville Units and the Habanero pepper over 300,000 Scoville Units. The Bhut Jolokia [...]
Hatch Chile Myth
We receive many calls from people wanting to order a chile called “Hatch Chile”. There is no chile variety called “Hatch Chile”. There is only chile grown IN the Hatch Valley but there is no specific variety that was developed and called by that name. The Hatch valley has produced and continues to produce a [...]
New Mexico Chile Advertising Act
The New Mexico Chile Advertising Act — signed by Governor Susana Martinez makes it illegal to advertise any product as a New Mexico chile unless the chile is grown in the state. “People all over the country advertise New Mexico chile — whether it’s genuine or not,” said Rep. Andy Nunez, who sponsored the bill. [...]